The yearly index, produced by PRovoke, formerly Holmes Report, ranks the most awarded PR campaigns and firms in the world, weighting their impacts, while taking cognisance of their staff size. xImage Merchants, which is not affiliated to any larger PR firm, is also ranked number one in the list of top-weighted PR agencies in Europe, Middle-East and Africa (EMEA). Founded by award-winning Crisis Communicator, Yushau A. Shuaib, Image Merchants provides PR advisories to the financial sector and critical institutions including military, security, intelligence and response agencies in Nigeria. Since 2016, IMPR, has consistently won African PR Awards, SABRE Awards and Golden World Awards hosted by African Public Relations Association (APRA) and International Public Relations Association (IPRA) respectively. MEANWHILE, the top of the overall agency table is dominated by global PR networks for their volume of awards.

Source: The Guardian March 14, 2021 04:30 UTC